We're going to be making a promo video for the level we've been working on this semester. Right now, we're doing some research on what some industry gameplay videos look like. Here's one from Need for Speed Rivals 3.
I liked it for its simplicity. It works well to show how pretty everything is and the variety of gameplay actions. The motion design in it is also really nice looking and doesn't get in the way of the actual gameplay.
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